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COMMUNITY BULLETIN | From cola to ayuda: The Balik Pinas Project of Coca Cola

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BACOLOD CITY, Negros Occidental, Philippines – Beverage giant Coca Cola is now on ayuda (help) mode as an estimated 200,000 Filipinos working abroad are expected to come home after being displaced by COVID19.

Dubbed the Balik Pinas Project, the program seeks to provide returning OFWs a source of income by making them partners by becoming as distributors, either as wholesalers or resellers, Coca Cola Beverages Philippines said.

The Philippines had been relying heavily on Filipinos working abroad to prop up its troubled economy.

The Philippine Statistical Authority had earlier reported that land-based and sea-based contract workers abroad was estimated at 2.2 million from April to September 2019 based on its 2019 Survey on Overseas Filipinos.

Coke added anyone can refer to them an OFW looking for business opportunities by referring them to the Coca Cola Contact Center through the following numbers:

  • Landline: 02-8813-COKE (2635)
  • Toll-free numbers:
  • SMART/PLDT: 1800-1888-COKE (2635)
  • GLOBE: 1800-1888-COKE (2635)
  • Via SMS and send to 0919-160-COKE (2635)

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