BACOLOD CITY – The first boutique hotel here has opened its doors “to serve Bacolod and the world,” a news release from Roost Hotel said.
“Being the first boutique hotel in the city of smiles, it offers unique features and amenities granting its guests a world of indulgence, convenience and connectivity,” it added.
The word “boutique” was first used to describe a hotel in New York City, United States when a stay at the now-closed Morgan Hotel was compared to visiting a boutique retail shop.
“True to its name, hotels with a bit of style, design and personality began gaining popularity,” Jason Moskal, global vice president of the Hotel Indigo and EVEN Hotels brands for InterContinental Hotels Group, was quoted as saying in a report by US News.
“Today’s brand of boutique hotel is largely characterized by its smaller size, personalized service and local personality, which can vary dramatically depending on where the property is located,” the report added.
Roost Hotel is located at Atrio Bldg., BS Aquino Drive, Corner Aguinaldo St. For reservations and inquiries, please contact +63 34 461-9047, +63 917-626-0292 or email.
It is also home to Primos Restaurant and Derm V Skin Institute. (Read also: A place to roost)