What do Stella McCartney, Vivienne Eastwood, and Levi’s have in common?
They have all been lauded for their sustainable, eco-friendly, and ethical industry practices.
In fact, when McCartney launched her own line of ethically-sound fashions — no fur, no leather, no animal skins — it opened the doors wide open for other sustainable ventures from other fashion brands.
Thus, it is refreshing that a like-minded entrepreneur and leader in the local fashion biz had opted to go the environmental, ethical route.
Enter Trude Lizares, veteran designer and eco-activist, who has been designing luxury gowns for three decades using the principles of slow fashion.
In the industry, slow fashion is usually associated with words like “green”, “ethical”, and “sustainable”, as opposed to the commercially-centered “fast fashion”.
“I do slow fashion,” Trude tells DNX, adding, “My bridal specializes on sustainable local fabric like piña.”
Her acute concern for the environment has spilled over even to her ready-to-wears.
“I also have an RTW collection of environmental and socially aware line of clothes in sustainable fabrics like pure linen, piña and hablon,” she says.
She also sources local for her creations, opting for high-quality, expensive materials and local labor “to support our local community rather than use cheaper fabrics and labor from China”.
Trude shares that there is a market for her brand of sustainable, eco-friendly, and quality creations. Her clients are those who share her philosophy and thus do not mind shelling out more — because, hey, it is after all for a good cause.
“These are people who value slow fashion over fast fashion,” she says.
It was no surprise then that Trude was invited to be part of Born Brave, a benefit fashion show directed by Rodney Ascalon. The show, which will be on October 12, will be held at the SMX Convention Bacolod.
The event is in collaboration with the office of Bacolod representative Cong. Greg Gasataya, the avowed champion for mental health. Proceeds of the benefit show will go to Youth for Mental Health – Bacolod Chapter, and Happy Hearts Foundation.
“Mental health is a real issue prevalent in society,” she says as she explains why she supports Born Brave, adding that the mental health issue “needs utmost awareness to prevent further damage on individuals suffering from cases of mental health”.